New Skateboard Graphics by J. Namdev Hardisty

skateboard_graphics

The New Skateboard Graphics book by J. Namdev Hardisty is very interesting for skateboarders, graphic designers as well as product designers. The book contains almost 300 selected skateboard graphics and interviews with designers Michael Leon and Yogi Proctor. Another interesting aspect are the last pages where all deck designers are credited, a nice insight on who brought us those graphic works all the years. Available at Amazon for $ 19.

“In the foreword, Michael Leon explains the realities of the modern sales environment where the consumer tends to observe the boards with the bottom graphics visible at a distance on a wall or in miniature in a catalog. Hardisty follows up with a short essay on the two-way connection between the branding of the company and the aesthetics of the riders, but from there it’s all about the graphics.” More information at core77

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