This LEGO Ad Campaign won the Cannes Lions in 2006. The Campaign has been created by Blattner Brunner.This campaign works through it’s simplicity and our fantasy. That’s the way LEGO works, by just putting some plastic bricks together kids create whole worlds. The images show a couple of LEGO bricks with no specified shape but the shadows reflect a kids fantasy and the object the bricks are supposed to be.
Agency: Blattner Brunner, USA
Executive Creative Director: Jay Giesen/Dave Kwasnick
Art Director: Derek Julin
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