DC Shoes Europe launches its latest Double Label Project along with a retrospective exhibition during the whole month of September at the new gallery L’IMPRIMERIE, Paris.During this month, DC will have on exhibition a retrospective of all DC Artist, Double Label and Remix Projects from the past decade. Some of these exclusive and limited projects will also be on sale for the first and only time.
As for the Double Label™ signature collaboration for Fall 2009 we’ve recently feaured, the DC x Sixpack France Double Label™ collection marks the most extensive project to date for the DC brand, consisting of men’s footwear and apparel. This premiere collection is slated as the first of many that will run over several seasons.Dubbed “Non Merci”, the Sixpack France collection designed by Akroe, draws from inspirations that cross political borders, embraces impossible love and yet harbors deep resentment. Meaning “no thanks” in French, the translation of “Non Merci” can also be interpreted as “I’m over it”. Drawing from the love-hate relationship that shadows US- French relations on all levels, “Non Merci” implies an elegant arrogance, which while being courteous, implies superiority. For the project, the symbol of this mindset is a beautiful blonde model that exudes “Non Merci”, placing her on an untouchable pedestal as an object of desire. Her image is displayed across the collection’s footwear and apparel.
Program:
WEDNESDAY 2nd of September, Official Opening of the DC L’IMPRIMERIE and official launch of SixPack France “Non Merci”designed by Akroe, also featuring Aaron Rose, Meth, SSUR, Peter Savile, Agnes B, Michael Leon and a retrospective of other DC Artist Projects.
WEDNESDAY 9th of September – DC Double Label Projects: SE Bikes, UNKLE, SHOP Stories, 20/94, SPOTTED PIG, INCASE
WEDNESDAY 16th of September- DC Remix Projects: Shinoda, Travis Barker, Greg Jacks.
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