Nooka x SpongeBob SquarePants collection

nooka
Earlier this year, fashion design brand Nooka Inc. and Nickeldeon/Viacom Consumer Products (NVCP) began a collaborative relationship to design and produce a line of Nooka watches based on pop culture icon SpongeBob SquarePants. In honor of the show’s 10th year anniversary, the Nooka and NVCP released two timepieces in July 2009, and have now announced the September release of a third collaborative piece- the ZOT SpongeBamo watch. This colorful camouflage watch is based on the Nooka ZOT AL, with colors and graphics inspired by SpongeBob. The linear nature of the graphics on all three watches represents a common geometric theme in both the SpongeBob character and Nooka’s design concept, while the bold colors of the watches are reflective of Nooka’s own color pallet and the official colors of the SpongeBob cartoon.